Lead Host & Channel Builder – Traction Gurus (YouTube)

We’re launching something big in the agricultural equipment space — and we’re looking for the right personality to help build it.

Traction Gurus is a new YouTube and social media channel focused on tractor tire and track changeovers, customer stories, field comparisons (tracks vs. tires), and behind-the-scenes equipment projects that farmers actually care about.

This isn’t a “social media coordinator” role.

This is a build-a-channel-from-the-ground-up opportunity for someone who:

• Loves being on camera
• Has natural personality and confidence
• Understands the agriculture space and can connect with farmers.
• Can turn technical topics into engaging stories
• Thinks creatively about content ideas
• And can project manage episodes from idea to publish

You’ll be the face of the channel — and the engine behind it.

What You’ll Do

On-Camera Hosting

• Host YouTube episodes featuring customer stories and changeover projects
• Explain technical concepts (wide vs narrow tires, tracks vs tires, etc.) in an engaging, relatable way
• Bring energy, personality, and entertainment value to every shoot

Content Strategy & Idea Development

• Develop episode ideas and series concepts
• Identify trending topics and industry conversations
• Help shape the voice and brand of Traction Gurus
• Plan content calendars

Project Management

• Coordinate shoot schedules with customers and internal teams
• Outline episodes and talking points
• Work with video editors to ensure the final product matches the vision
• Keep production moving consistently

Channel Growth

• Collaborate on YouTube strategy (titles, thumbnails, positioning)
• Analyze performance metrics and suggest improvements
• Help grow subscribers and engagement
• Explore additional platforms (Instagram, TikTok, Shorts, etc.)

What We’re Looking For

You might be a fit if you:

• Naturally enjoy being on camera
• Have strong communication skills
• Agricultural background or familiarity with farming equipment
• Can simplify complex information
• Have entrepreneurial energy
• Take ownership of projects
• Are organized and execution-focused
• Have experience creating content (YouTube, TikTok, Instagram, podcast, etc.)
• Understand what makes people subscribe and follow

Bonus points for:

• Video production experience
• Prior channel growth experience
• Marketing or brand-building experience

What This Role Is NOT

• It’s not a behind-the-scenes admin role.
• It’s not just posting on social media.
• It’s not reading from a script.

This is for someone who wants to build something recognizable in a niche industry and potentially become a known voice in the ag equipment world.

Why This Is Exciting

• Build a channel from day one
• Be the face of a growing brand
• Work directly with real farmers and real field projects
• Create content that blends education + entertainment
• Help shape a modern media presence in a traditional industry
• Significant growth opportunity as the channel scales

To Apply

Send us:

• A short video (2–3 minutes) introducing yourself
• Links to any content you’ve created
• A brief note on why you’d want to build Traction Gurus

Looking forward to hearing from you

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